Insuring the City: The Prudential Center & the Postwar Urban Landscape
One of the most significant urban developments of the 1950s and 60s, the Prudential Center anchors the Boston skyline with its tall gray tower. It is also a beacon of a mid-century moment when insurance companies like Prudential deployed buildings in cities to symbolize and advertise their intangible product: financial security. Yale architectural historian Elihu Rubin tells the full story of "The Pru," placing it in its political, economic, and architectural contexts and providing new insights into urban renewal in postwar America. Listen to the lecture.